AI Insights · Timothy · January 2025
Top Drawing & Coloring Apps on iOS in the UK: Q4 2024
Explore the performance of the top drawing and coloring apps on iOS in the UK during Q4 2024, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the iOS platform in the United Kingdom saw notable activity in the drawing and coloring app category. Here, we break down the performance of the top five applications, based on data from Sensor Tower.
Color Pop AI - Coloring Book from MWM demonstrated significant growth. Weekly revenue increased steadily, peaking at around $14K in the final week of December. Downloads saw a dramatic rise, particularly in late December, reaching 44K. Active users also surged, peaking at 100K in the same period.
Color by Number:Coloring Games by Wildlife Studios experienced a consistent increase in revenue, culminating at approximately $8K in late December. Downloads showed a similar pattern, with a peak of 28K. Active user numbers rose steadily, closing the quarter at 75K.
Zen Color - Color By Number by Oakever Games maintained stable revenue, with a peak of $821. Downloads fluctuated, reaching a high of 17K at the end of December. Active users remained consistent, peaking at 84K mid-December.
Eye Color Mix from Crazy Labs showed a notable increase in downloads, reaching 14K in late December. Active users also grew consistently, ending the quarter at 52K.
Lastly, Happy Color by Numbers Game by X-Flow saw a steady revenue increase, peaking at $726. Downloads increased significantly in late December, hitting 15K, while active users saw a slight rise to 135K.
These trends highlight the dynamic nature of the drawing and coloring app market on iOS in the UK. For more detailed insights, visit Sensor Tower.